What Makes a Great Brand Ambassador? Spotlight on Sarah Kennedy of McConnell’s Irish Whisky

Sarah Kennedy, McConnell’s Irish Whisky brand ambassador was born and raised in Belfast. McConnell’s Irish Whisky brand was re-introduced in 2020.

What Attracted You To The Industry?

While studying in Ulster University I worked in hospitality, and this is where my interest in spirits started. Through that I developed an interest in Irish Whiskey, The Irish whiskey industry is a very exciting fast-moving industry which has seen incredible growth over the past 6 years. My enthusiasm for Belfast city, which is my home and the home of McConnell’s, led me to the opportunity of a lifetime to come and work as the brand ambassador for this iconic Belfast whisky brand. Over the past year I have learnt so much about the brand and the exciting growing market of Irish Whiskey.

READ MORE