After graduating in Business Studies from Ulster University, Sarah spent time in the corporate sector before joining the Belfast Distillery Company team. She recently completed her WSET Level 1 in Spirits, and is continuing her studies of the sector. ‘I see that knowledge is essential to our goal here – helping to bring a legendary whisky back to life,’ she says.

Born and bred in Belfast, Sarah loves her home city and is always keen to introduce people to it – and to McConnell’s. Happily, her role as brand ambassador allows her to combine these twin passions.

A busy mum, Sarah finds time when she can for running, live gigs – ‘and of course, the local whiskey clubs’.