Belfast Distillery Company has doubled its workforce as it expands its operations, both locally and globally.
The newly expanded team widens the expertise and capacity of Belfast Distillery Company (BDC), as it brings McConnell’s Irish Whisky to bars and off-licences from Belfast to Brisbane and Boston to Berlin.
The latest additions to the BDC team include Dessie Roche, who joins the team as commercial manager, having come from a background in accounting and international sales, and Joanne Paffey, who fills the role of supply chain controller, bringing experience in manufacturing and production planning. Conchúr Fitzpatrick has also come on board, as McConnell’s brand ambassador, and will be involved in brand development, marketing, social media and sales, as well as travelling to trade events, promoting the brand in recently established markets.
This period of growth also sees the promotion of Sarah Kennedy to the position of brand manager, as the team ramps up its marketing communications across all channels and the distributor network.
Speaking about the appointment of the newest team members, John Kelly, CEO at Belfast Distillery Company, said, “Thanks to the efforts of our existing team and the industry response received for the newly restored McConnell’s Irish Whisky brand across the globe, Belfast Distillery Company has experienced rapid growth over the last six months. Even in a market as competitive as premium Irish whiskey, McConnell’s is standing out, both with traditional consumers and those who are new to the category. The fact that we are expanding so rapidly to meet the demand is proof of today’s positive performance, and that the future is very bright for McConnell’s Irish Whisky.
“Belfast Distillery Company and our McConnell’s Irish Whisky brand is bringing Irish Whiskey distilling back to Belfast, and in support of that goal, we need a strong team on the ground here in the city. We are often at events and trade shows across the US and Europe, and we are determined to build an ambitious and experienced team here in Belfast, which will be crucial to our continued success. We are delighted to welcome our new members to the team and look forward to seeing the positive impact we know they will have on McConnell’s Irish Whisky.”
© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
Enter your email below to receive news and updates
Innovation Factory 385 Springfield Road Forthriver Business Park Belfast BT12 7DG
Copyright © 2022 McConnell's Whisky | Website design in Belfast by SMK Creations All rights reserved.