New global distribution deals for whiskey brand McConnell's

THE company behind a multi-million-pound whiskey distillery in the former Crumlin Road Gaol has landed new distribution deals in the UK, Europe and Canada.

The Belfast Distillery Company has confirmed deals with Paragon Brands in the UK; Ligne de Vin in France; Konitsiotis in Greece; and Compagnia Dei Caraibi in Italy.

The growing whiskey venture, which has revived the historic McConnell’s brand, has also expanded its reach in North America, where Noble Estates Wines & Spirits will manage supply to the Ontario market and McCarthy Wines & Spirits will supply Nova Scotia.

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