Belfast's whisky culture is steeped in history and tradition, making it the ideal destination for any whisky enthusiast.
Among the city's unique offerings is the opportunity to explore whisky flights, a journey that takes you through the rich tapestry of Irish whisky.
In this blog, we'll delve into the bars that offer these distinctive whisky flights, highlighting what makes them special and the historical significance of their offerings.
As you explore, you'll find that McConnell's Irish whisky frequently plays a significant role in these whisky flights, enhancing the experience for everyone who joins in.
Whisky flights go beyond just tasting a range of whiskies in one go; they are a voyage through history.
Belfast's bars have wholeheartedly embraced this practice, presenting a diverse selection of whisky flights that highlight the city's abundant whisky legacy. It's a distinctive chance to relish the flavours of yesteryears while savouring the present.
Belfast boasts numerous bars and pubs, each with its distinct appeal and special whisky flights. Join us as we delve into these venues and uncover what distinguishes them in the realm of whisky flights.
The Friend at Hand, located in the historic Cathedral Quarter, is renowned for its extensive collection of Irish whisky. This charming whisky shop doubles as a bar, making it a must-visit for whisky enthusiasts.
Their whisky flights are a journey through Ireland's finest, often featuring McConnell's Irish whisky.
What makes The Friend at Hand truly special is its collection of rare and limited-edition whiskies. As you sip on a flight, you might find yourself enjoying a McConnell's expression that's not readily available elsewhere. T
he knowledgeable staff is always on hand to guide you through the tasting, providing insights into the unique characteristics of each whisky.
Tucked away in the picturesque alleyways of the Cathedral Quarter, The Duke of York is a traditional Belfast pub with a notable whisky selection.
This historic venue offers a variety of whisky flights, allowing you to explore the city's whisky heritage. McConnell's Irish whisky often finds its place in these flights, adding a touch of history and complexity to the experience.
The Duke of York is more than just a place to taste whisky; it's a step back in time. The pub's rich history is evident in every nook and cranny, creating an atmosphere that immerses you in the traditions of Belfast.
The Merchant Hotel is a luxurious destination that combines elegance with a passion for whisky. The Great Room Restaurant in the hotel boasts a world-renowned whisky list, and McConnell's Irish whisky is a distinguished part of their collection.
It's here that you can indulge in whisky flights that explore the depth and diversity of Irish whisky, often including McConnell's expressions.
The Merchant Hotel provides a more upscale setting for those looking to savour whisky in style. The elegant surroundings and impeccable service elevate the whisky tasting experience to a whole new level.
Bittles Bar, often referred to as Belfast's “living museum of whisky,” is a treasure trove for any whisky enthusiast. This traditional pub is renowned for its vast whisky collection, with McConnell's Irish whisky prominently displayed among its treasures.
The whisky flights at Bittles Bar are a chance to delve into the rich heritage of Irish whisky, with McConnell's adding a touch of history to every sip.
What sets Bittles Bar apart is not only its impressive whisky collection, but also the wealth of knowledge that the staff possesses. The bartenders are passionate about their craft and are more than happy to share stories about the various whiskies you'll encounter during your flight.
As you step on a whisky flight journey through these historic bars, you'll quickly discover that each whisky has a story to tell. These stories provide a deeper connection to the whisky and the culture that surrounds it.
Irish whisky has a rich history that spans centuries. When you enjoy a whisky flight in Belfast, you're essentially taking a journey through the history of this beloved spirit.
The flight often starts with lighter and smoother whiskies, representing the earlier styles of Irish whisky production. It then progresses to more complex and robust expressions, reflecting the evolution of the craft.
McConnell's Irish whisky, with its history dating back to 1776, plays a significant role in this historical journey. The brand has witnessed the changing landscape of Irish whisky production and has adapted to the times, creating expressions that honour tradition while embracing innovation.
Whisky flights are not just about sipping different whiskies; they're about storytelling. The bartenders and staff at these bars often share anecdotes, historical facts, and tasting notes that bring each whisky to life.
The stories behind McConnell's Irish whisky are as captivating as the brand's history. From tales of James McConnell's early whisky-making days to the revival of McConnell's in recent years, every glass of McConnell's is a testament to resilience and passion. The storytelling element adds depth and meaning to the tasting experience.
Sipping on a whisky flight is an art in itself. It's not about quickly downing a series of shots, but about savouring the flavours, aromas, and nuances that each whisky offers.
Start by appreciating the appearance of the whisky in your glass. Notice the colour, clarity, and viscosity. Swirl the whisky gently to release its aromas.
As you bring the glass to your nose, take in the scents and try to identify the different notes.
Then, take a small sip and let it linger on your palate. Notice the flavours that emerge, from sweet and fruity to spicy and oaky.
McConnell's Irish whisky offers a diverse range of flavours that are perfect for savouring in a flight. The standard release is known for its smooth and mellow profile, with hints of honey and vanilla.
On the other hand, aged expressions offer more complexity, with notes of caramel, toffee, and oak.
Belfast's whisky flights are a journey through history, a celebration of tradition, and a unique way to savour the flavours of Irish whisky. The bars that offer these flights are not just venues; they are gateways to the rich heritage of Belfast's whisky culture.
As you explore the world of whisky flights in Belfast, remember to include McConnell's Irish whisky in your tasting adventure.
It's not just a whisky; it's a piece of history, a connection to the past, and a celebration of the present. So, raise a glass and toast to the enduring spirit of Irish whisky.
Belfast, a city with a rich and well-documented history, has consistently held a profound affection for Irish whiskey.
It's a city where the legacy of whiskey-making is deeply ingrained, and in recent times, it has witnessed a resurgence that is truly extraordinary.
A substantial contributor to this revival is McConnell's Irish Whisky, a brand boasting a lineage that can be traced back to 1776.
In the following article, we will delve into the whiskey bars of Belfast, where you can fully engage in the realm of Irish whiskey, with McConnell's taking the spotlight as a star attraction.
Whisky bars in Belfast are not just places to enjoy a drink; they're a window into the city's rich whisky culture. These establishments are the living rooms of Belfast, where stories are shared, traditions are upheld, and new friendships are forged. They play a pivotal role in shaping the whisky culture of the city and preserving its heritage.
Belfast boasts a variety of whisky bars, each with its unique character and charm. As you traverse the city's streets, you'll find a diverse selection of Irish whiskies, and McConnell's is often a featured brand on their shelves.
This historic pub is an iconic Belfast landmark, known for its impressive whisky selection. With an authentic Victorian-era ambiance, it's the perfect place to savour McConnell's and other Irish whiskies.
Located in the Cathedral Quarter, this bar offers a cosy and inviting atmosphere. Its rustic charm and extensive Whisky menu make it a favourite among locals and visitors alike.
This gem in the heart of Belfast specialises in Whisky and rum. The cosy, nautical-themed bar offers an excellent selection of Irish Whisky, including McConnell's.
A traditional Belfast pub with a rich history, The Sunflower is known for its commitment to local and Irish spirits. It's an ideal spot to experience the true essence of Belfast's Whisky culture, with McConnell's as a prime choice.
Nestled in the heart of the city, Bittles Bar is an institution when it comes to Irish Whisky. Its unique architecture and extensive Whisky collection create an atmosphere that's perfect for savouring McConnell's and other Irish favourites.
One of the remarkable things about Whisky bars in Belfast is the diversity of the Whisky selection.
From single malt whiskies to blended choices, you'll encounter an array of options, and within this extensive selection, McConnell's Irish Whisky, renowned for its storied past and distinctive flavour, frequently takes its place.
Irish whiskey has experienced a remarkable revival lately, with Belfast's bars playing a crucial role in fuelling this resurgence.
Bartenders possess a deep understanding of the whiskey craft and are well-equipped to offer expert guidance in selecting the perfect dram that matches your palate. This is where McConnell's, with its range of expressions, truly shines.
Whiskey bars transcend mere drinking spots; they serve as centres of culture and camaraderie.
These venues often offer live music, storytelling sessions, and a welcoming atmosphere where you can connect with like-minded whiskey enthusiasts during your visit. It's an experience that goes beyond the liquid in your glass.
Belfast's Whisky scene is vibrant and flourishing, all thanks to the whisky bars that have nurtured this tradition.
These places offer a haven for whisky enthusiasts to connect with the history, savour the moment, and anticipate the future of Irish Whisky.
McConnell's Irish Whisky, a brand with a history as captivating as Belfast itself, is at the core of the city's whisky bars.
Established in 1776, McConnell's was cherished by generations for over 150 years. Today, it's experiencing a renaissance and is once more an essential component of Belfast's whisky culture.
Aged for five years, McConnell's is a fine blend of Irish malt and grain whiskies that have gently rested in select bourbon casks.
During the maturation process, it acquires notes of sweet vanilla, ripe fruits, creamy butterscotch, and a hint of peppery spice. This makes it the perfect option for those who value the rich and intricate flavours of Irish Whisky.
While relaxing in a Belfast whisky bar, savouring a McConnell's whisky, you're not just having a drink; you're forging a link with a heritage. The brand's past is intertwined with the city's history, and its resurgence stands as a tribute to the everlasting essence of Belfast's whisky culture.
Whisky bars in Belfast are not just places to drink; they're windows into the soul of the city. They're where history meets the present, and where the rich tapestry of Irish Whisky culture unfolds.
These bars are where McConnell's Irish Whisky, a brand deeply rooted in Belfast's history, truly belongs.
When you find yourself in Belfast, be sure to raise a glass of McConnell's Irish Whisky in one of the city's whisky bars. It's a sip of the past, a toast to the culture, and a link to the thriving whisky culture that Belfast takes pride in.
Belfast, a city that has always had an intimate relationship with whisky, offers a unique experience for enthusiasts and curious newcomers alike.
As you step on a whisky tour through this historic city, you'll discover that it's more than just a drink; it's a journey through time and culture.
McConnell's Irish Whisky, a brand with deep roots in Belfast's whisky heritage, plays a significant role in this experience.
Belfast's connection to whisky dates back centuries. By the early 19th century, Belfast had outstripped other major Irish distilling centres in terms of whisky production, and McConnell's Irish Whisky was at the heart of this success story.
Today, the city's whisky culture is seeing a resurgence, and the legacy of brands like McConnell's is being celebrated once again.
Whisky tours in Belfast are an immersive experience that takes you through the city's rich whisky history. These tours often include visits to historic distilleries, modern distillation facilities, and whisky bars that have stood the test of time. While McConnell's Irish Whisky is not always the sole focus, it is a vital part of the tapestry that makes up Belfast's whisky culture.
When you step on a whisky tour in Belfast, you'll soon have the exciting opportunity to visit the McConnell's Irish Whisky Distillery, set to open its doors in the spring of 2024. This visit will offer you a unique behind-the-scenes experience, delving into the meticulous art of crafting McConnell's Irish Whisky.
The process of creating McConnell's whisky is a carefully orchestrated endeavour. It starts with the selection of the finest Irish malt and grain whiskies, which are then gently aged in hand-picked bourbon casks. This ageing journey is the secret behind McConnell's distinct flavour profile, ranging from the sweetness of vanilla to the richness of ripe fruits, butterscotch, and a hint of pepper spice.
During your tour of the distillery, you'll gain insight into the various steps involved in crafting this exceptional spirit. You'll discover the vital role of grains, the significance of pure water, and the intricacies of the distillation process. This immersive experience will deepen your appreciation for the craftsmanship that goes into producing McConnell's Irish Whisky.
Belfast's whisky tour often includes visits to historic whisky bars. These are not just places to enjoy a drink; they are gateways to the past. Bars like The Duke of York, The Dirty Onion, and The Sunflower Public House have seen generations of Belfast's residents and visitors raise a glass to the city's whisky culture. It's in these establishments that the legacy of McConnell's and other beloved Irish whiskies comes to life.
As you enter these bars, you'll be greeted by an atmosphere that oozes history. The worn wooden bar tops, vintage whisky advertisements, and the hum of conversation from patrons create a sense of timelessness. And as you sip on a glass of McConnell's Irish Whisky, you're not just enjoying a drink; you're tasting the past.
A whisky tour in Belfast isn't complete without a whisky tasting. This is where you get to savour the flavours and aromas that make Irish whisky truly special. As you sample different whiskies, including McConnell's, you'll pick up on the subtle notes, the delicate sweetness, and the rich complexity that defines each brand.
The art of whisky tasting goes beyond merely drinking the spirit. It's about using all your senses to explore the flavours. From the initial nosing, where you catch light citrus notes and peppered spice, to the finish that lingers with sweet, spice, and oak, each sip tells a story.
McConnell's Irish Whisky is a vital part of Belfast's whisky culture. Established in 1776, it's a brand that has endured the test of time and now stands as a symbol of the city's whisky heritage. When you enjoy a glass of McConnell's on a whisky tour, you're connecting with the past while savouring the present.
As you sip McConnell's, you're tasting history. The brand's journey from its establishment in Belfast to its resurgence today is a testament to the enduring love affair between the city and Irish whisky. It's a connection to the past, a celebration of culture, and a taste of the vibrant whisky scene that's making Belfast proud.
A whisky tour in Belfast is an unforgettable experience that takes you on a journey through history and culture. While McConnell's Irish Whisky is not always the sole focus, it's an integral part of the city's whisky story. It's a chance to connect with the past, celebrate the present, and look forward to the future of Belfast's whisky culture.
So, raise your glass, savour the flavours, and toast to McConnell's and Belfast's enduring love affair with whisky. It's a journey worth taking, and McConnell's Irish Whisky is your perfect guide through the city's liquid legacy.
Belfast, a city rich in history and culture, provides a distinctive whisky tasting experience that immerses you in the deep heritage of Irish whisky.
Within this lively city, a wide range of distilleries and tasting locations await, each with its own fascinating narrative to share. Among these, McConnell's Irish Whisky stands as a testament to Belfast's whisky legacy, dating back to 1776.
We'll explore the world of whisky tasting in Belfast and the integral role of McConnell's in this delightful journey.
Whisky tasting is a true art, extending far beyond the mere act of sipping a drink. It involves immersing oneself in the myriad of flavours, scents, and timeless traditions that render each whisky a unique masterpiece.
In the context of Belfast, this experience takes on a new dimension, courtesy of the presence of McConnell's Irish Whisky, a brand that has been interwoven with the city's whisky heritage for centuries.
Starting on a whisky tasting journey in this historic city reveals that it's not merely a destination, but an immersive expedition.
Each tasting venue boasts its own unique ambiance, a story to share, and a valuable opportunity to delve into the intricate artistry underpinning Irish whisky production.
McConnell's Irish Whisky, steeped in history dating back to 1776, forms an essential component of this rich narrative.
Upon immersing yourself in the world of whiskey tasting in Belfast, you'll discover a diverse selection designed to cater to enthusiasts of all expertise levels. Whether you're a well-versed whiskey connoisseur or a newcomer with a passion for exploring the realm of spirits, there's an option that perfectly aligns with your individual tastes.
Numerous venues provide guided tasting tours, allowing you to delve into the history and craft of Irish whiskey production. As you journey through these tours, you'll often come across McConnell's Irish Whisky, a name synonymous with Belfast's whisky legacy.
The presence of McConnell's in these tastings adds a unique layer of history and tradition to the experience.
During these tasting sessions, you'll have the chance to relish the unique tastes of McConnell's, celebrated for its velvety and opulent qualities.
This brand has profound ties to Belfast's historical roots and has played a substantial role in rekindling the city's distillation traditions.
Irish whiskey, with its time-honoured legacy spanning centuries, has played a pivotal role in shaping the very essence of Belfast. By the early 19th century, this city had outpaced other major Irish distilling hubs like Cork and Dublin in terms of whiskey production.
McConnell's Irish Whisky stood at the core of this remarkable success story. The resurgence of this brand not only marks a celebration of its historical roots but also heralds the revival of Belfast's distilling traditions.
As you savour McConnell's Irish Whisky on your tasting journey, you'll be transported to a bygone era when whiskey held a significance beyond being a mere libation. It embodied a symbol of Belfast's cultural richness and the meticulous craftsmanship that defined the city.
The whisky culture in Belfast is unlike any other. This culture is founded on fervour, expertise, and a profound reverence for the craft. When you take part in whisky tastings in this city, you become an integral part of a community that wholeheartedly cherishes this spirit.
In Belfast, whisky isn't just a beverage; it's a way of life that forges connections among individuals who share a genuine passion for it.
The art of whisky tasting in Belfast encompasses not only the pleasure of savouring diverse flavours, but also engaging in meaningful dialogues with connoisseurs and fellow enthusiasts.
Through these interactions, you'll gain insights into the intricate aspects of whisky production, understanding the importance of grain type, distillation methods, and maturation in crafting the perfect whisky.
These conversations provide you with the opportunity to delve deeper into the realm of whisky, enhancing your overall tasting experience.
With McConnell's Irish Whisky as a central figure in this culture, you'll gain a deeper understanding of Belfast's whisky traditions and its enduring influence on the global whisky market. McConnell's isn't just a brand; it's a symbol of Belfast's resilience and innovation in the world of whisky. Its rich history and unique flavours contribute to the ongoing story of Irish whisky, making it a must-try for both seasoned enthusiasts and those new to the whisky scene.
Belfast offers a whisky tasting experience like no other. With a diverse range of tasting options and venues, you can explore the city's whisky culture from various angles.
The presence of McConnell's Irish Whisky in many of these tastings adds a layer of history and tradition that makes the journey even more special.
As you venture into the world of whisky in Belfast, we encourage you to seek out McConnell's at these tastings. It's not just a whisky; it's a piece of Belfast's rich heritage.
So, raise your glass, savour the flavours, and toast to the city's enduring love affair with Irish whisky.
Plan your whisky tasting journey today and discover the magic of Belfast's rich heritage in every sip. Explore Belfast's whisky culture and savour the flavours of McConnell's Irish Whisky.
We are thrilled to share some exciting news that has set our spirits soaring.
McConnell’s Irish Whisky has once again proven its excellence, clinching not one, but two Gold medals at the prestigious DBSB Spring Tasting Awards 2023.
This remarkable recognition is a testament to the dedication and craftsmanship that go into every drop of McConnell’s Irish Whisky.
At the DBSB Spring Tasting Awards 2023, our beloved McConnell’s Irish Whisky achieved an extraordinary feat, earning two Gold medals in the Irish Blended Whisky category.
The winning entries were none other than our McConnell’s Irish Whisky 5-Year-Old and the exquisite Sherry Cask Finish.
These awards, presented by The Spirits Business, a renowned international spirits magazine and website, are a mark of distinction in the world of premium spirits.
To secure these Gold medals, McConnell's whiskies faced fierce competition from nearly 100 entries representing 47 different companies worldwide.
The fact that two of our blends emerged victorious is a source of immense pride.
John Kelly, Chief Executive at Belfast Distillery Company, expressed his thoughts on this remarkable achievement:
“Earning the recognition of industry professionals, drinks experts and our peers is a huge compliment for McConnell’s Irish Whisky, and a deserved boost for our team at Belfast Distillery Company who work so hard to make our portfolio the very best it can be. One of the things we strive for is a high quality product, and the Spring Blind Tasting Award is very much about recognising spirits which stand out because of their drink quality.”
While these recognitions are certainly a reason for celebration, we're not resting on our laurels. We have an exhilarating year ahead, with the construction of our new J&J McConnell’s Distillery & Visitor Experience well underway, set to open its doors in Autumn 2023.
Additionally, our team at Belfast Distillery Company is expanding as we continue to grow our business.
However, amidst all these exciting developments, our core priorities remain unwavering. We are dedicated to Bringing Distilling Back to Belfast and crafting exceptional, premium Irish Whisky.
That's the essence of McConnell’s, and these Gold medals serve as a testament to our commitment to excellence.
As we bask in the glory of these prestigious awards, we invite you to join us on this remarkable journey.
McConnell’s Irish Whisky has a bright future ahead, one that we're excited to share with you.
For more information on McConnell’s Irish Whisky and our plans to build the new J&J McConnell’s Distillery & Visitor Experience at the historic site of the former A-Wing at Crumlin Road Gaol in North Belfast, visit mcconnellsirishwhisky.com.
We extend our heartfelt gratitude to all of you, our valued supporters and Whisky lovers, for being a part of our story.
These Gold medals are a reflection of the passion, dedication, and craftsmanship that go into every bottle of McConnell’s Irish Whisky.
Here's to more exceptional moments and exquisite sips ahead! Cheers!
Hello, Whisky lovers!
We're thrilled to announce that McConnell's Irish Whisky is gearing up for an exciting adventure at Bar Convent Berlin 2023.
As an exhibitor at this renowned international bar and beverage trade show, we're ready to raise our glasses and connect with fellow aficionados, bar owners, bartenders, distributors, and manufacturers from all around the world.
For those unfamiliar with Bar Convent Berlin (BCB), it's the largest trade fair for the bar and beverage industry. This bustling event attracts professionals from nearly 90 countries, making it a melting pot of innovation, expertise, and, of course, fantastic spirits.
It's the perfect place for us to share our passion for McConnell's Irish Whisky and to discover the latest trends and innovations in the industry.
At BCB, we'll be joining a diverse group of exhibitors and attendees who all share a love for drinks and the art of mixing them. This year's event happens from October 9th to 11th, 2023, at the Exhibition Centre, Berlin.
It's an incredible opportunity to meet people who are passionate about drinks, whether you're a pro or just getting started.
One of the remarkable aspects of Bar Convent Berlin is the wealth of knowledge and expertise on display. The event features a line-up of engaging speakers who delve into various aspects of the bar and beverage world.
These seminars cover everything from mixology techniques to emerging industry trends. It's a valuable chance for us to learn, grow, and share our own insights with the global community.
BCB goes beyond Berlin; it has broadened its impact by hosting additional events in Brooklyn, São Paulo, and Singapore.
Being exhibitors, this grants us the opportunity not just to interact with professionals within the industry during the event but also facilitates the expansion of our footprint to a broader international audience.
It's a thrilling prospect that harmonises seamlessly with our goal of showcasing the rich history and exceptional quality of McConnells Irish Whisky on a global scale.
We invite you to come and visit our booth at Bar Convent Berlin 2023. We'll be showcasing our finest Whiskys, sharing the story of McConnells, and engaging in the vibrant discussions that make this event so special.
Whether you're a fan of Irish Whisky or simply curious to learn more, we'd love to raise a glass with you.
As we prepare for this thrilling event, be sure to stay connected with us on social media and our website for updates and insights leading up to Bar Convent Berlin 2023. We can't wait to share this experience with you and to continue our journey of bringing the exceptional taste of McConnell's Irish Whisky to the world.
In the world of spirits and mixology, Bar Convent Berlin is where innovation and tradition converge. For more information about this event, you may visit https://www.barconvent.com/en-gb.html.
We look forward to raising a toast to the future of McConnells and the exciting opportunities that await us at this exceptional event. See you there!
Progress on the new J&J McConnell’s Distillery and Visitor Experience on the Crumlin Road in North Belfast marked a major milestone this week with the arrival of three new state of the art Whiskey pot stills. The stills were transported by road and sea from Forsyths, a world leader in the supply of distillation equipment, based in the North East of Scotland.
The stills were installed in A wing via a complex engineering feat involving opening the roof of the Grade A Listed Building and operating a crane at the construction site, hoisting each copper still into the air before carefully lowering each one into place.
Once operational, the 5000 litre wash still, 3000 litre intermediate still and 3000 litre spirit still will produce Triple Distilled Single Malt Irish Whiskey. The production capacity of the distillery will be 500,000 litres of pure alcohol (LPAs) per year, which would account for over 4 million bottles of McConnell’s Irish Whisky. Belfast Distillery Company plan to commission the stills in September this year, meaning the first bottle of McConnell’s Irish Whisky distilled from their own distillery could be available before the end of 2026.
Belfast Distillery Company Chief Executive, John Kelly was on hand to oversee the stills installation and outlined the significance of this milestone. He said:
“Last August we celebrated the start of the building work for this project which is set to transform a part of this historic landmark in the heart of North Belfast. Nine months on, the arrival of our stills marks the significant progress we are already making.
“Later this year the J&J McConnell’s Distillery and Visitor Experience will become the new home of McConnell’s Irish Whisky.We will be inviting visitors to come in and learn more about Ireland’s unique distilling process, the history of McConnell’s and it’s connections with Belfast over centuries, plus we will be producing our award-winning McConnell’s Irish Whisky on site. McConnell’s is very much ‘Back in Belfast’.”
The construction of the £22million J&J McConnell’s Distillery and Visitor Experience by the Belfast Distillery Company is well underway and the project is on track to open this Autumn. In total 50 new jobs will be created at the Crumlin Road site. John continued:
“We are now right in the middle of this exciting project and our team is growing fast. We are determined to play our part in the North Belfast community, to support the tourism sector right across Belfast and Northern Ireland, as well as adding another distillery to the growing number of distilleries on the island of Ireland.”
The completed distillery will extend over three floors offering 1,000 sq. m. of distilling floor-space and 1,700 sq. m. for the visitor experience, with plans to host over 100,000 visitors each year. Visitor experiences will include whiskey tours, cocktail masterclasses, a tasting bar, shop, and events spaces for hire.
Belfast Distillery Company has doubled its workforce as it expands its operations, both locally and globally.
The newly expanded team widens the expertise and capacity of Belfast Distillery Company (BDC), as it brings McConnell’s Irish Whisky to bars and off-licences from Belfast to Brisbane and Boston to Berlin.
The latest additions to the BDC team include Dessie Roche, who joins the team as commercial manager, having come from a background in accounting and international sales, and Joanne Paffey, who fills the role of supply chain controller, bringing experience in manufacturing and production planning. Conchúr Fitzpatrick has also come on board, as McConnell’s brand ambassador, and will be involved in brand development, marketing, social media and sales, as well as travelling to trade events, promoting the brand in recently established markets.
This period of growth also sees the promotion of Sarah Kennedy to the position of brand manager, as the team ramps up its marketing communications across all channels and the distributor network.
Speaking about the appointment of the newest team members, John Kelly, CEO at Belfast Distillery Company, said, “Thanks to the efforts of our existing team and the industry response received for the newly restored McConnell’s Irish Whisky brand across the globe, Belfast Distillery Company has experienced rapid growth over the last six months. Even in a market as competitive as premium Irish whiskey, McConnell’s is standing out, both with traditional consumers and those who are new to the category. The fact that we are expanding so rapidly to meet the demand is proof of today’s positive performance, and that the future is very bright for McConnell’s Irish Whisky.
“Belfast Distillery Company and our McConnell’s Irish Whisky brand is bringing Irish Whiskey distilling back to Belfast, and in support of that goal, we need a strong team on the ground here in the city. We are often at events and trade shows across the US and Europe, and we are determined to build an ambitious and experienced team here in Belfast, which will be crucial to our continued success. We are delighted to welcome our new members to the team and look forward to seeing the positive impact we know they will have on McConnell’s Irish Whisky.”
© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
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